Description
The project involved designing the website for Kippa, aligning with its mission and values. The website serves as the digital gateway for users to understand the functionalities, features, and the impact Kippa can have on their businesses. The goal was to create a visually appealing and informative platform that reflects Kippa’s simplicity and efficiency.
Role
Research
Information Architechure
UI/UX Design
Branding
Design System
Duration
3 Months
Deliverables
High-fidelity Mockups
User Research
Tools
Figma, FigJam, Adobe CC
Google Meet & Docs, Notion
Kippa is a transformative force in the African small business landscape, dedicated to empowering over 200 million enterprises. The mission of Kippa is to simplify financial management for small businesses, offering a user-friendly SaaS application that combines cash flow management, accounting, and customer relationship management. The app addresses the challenges of cash transactions, cultural nuances around debt, and the need for simplified financial records.
The primary challenge was to convey the essence of Kippa’s offering – a comprehensive financial management solution tailored for African small businesses.
The design needed to bridge cultural gaps, addressing users with varying levels of technical proficiency and literacy. Balancing simplicity without sacrificing depth of information was another challenge.
The website design focused on a clean and intuitive interface, mirroring the user-friendly nature of the Kippa app. Vibrant colors, culturally relevant imagery, and straightforward navigation were implemented to create an inviting atmosphere. The content was structured to provide essential information about Kippa’s features, benefits, and the transformative impact it could have on small businesses.
- Communicate Kippa’s Mission: Clearly articulate Kippa’s mission to empower small businesses through a simplified financial management solution.
- User Engagement: Design an interactive and engaging platform that encourages users to explore the features and functionalities of the Kippa app.
- Cultural Sensitivity: Ensure that the design is culturally sensitive, resonating with the diverse backgrounds of small business owners across Africa.
- Conversion: Facilitate easy user conversion by providing clear calls-to-action for users to sign up, download the app, or learn more about Kippa’s impact.
View prototype on Figma
View live website