TuffWorld
Redesigning a fashion shopping experience.
Task
Redesigned TuffWorld’s website aimed at enhancing the overall user experience and aligning it with the company's rebranding efforts. The project involved validating user personas, overhauling the information architecture, and ensuring the redesigned website adhered to the brand's identity. Working alongside the Product Owner and Engineers, we meticulously followed an agile project management framework, leading to an iterative and successful redesign process.